If oil is the most widely known "black gold", the caffeine industry runs a close second. Transportation runs on oil, people run on caffeine!
Our exploration of coffee continues with a look at the drug that made coffee so popular. Caffeine is a psychoactive stimulant drug that has several primary effects - it can restore alertness/ cognition, elevate one's mood and reduce drowsiness.

As with many other drugs, those who consume more caffeine develop a tolerance over time. Consumption of about 8 cups of coffee a day over a week generally is enough to habituate the user so sleep disturbance no longer occurs. However, long term consumption at higher levels can create many unpleasant side effects such as irritability, muscle twitching, insomnia, headaches, heart irregularities and anxiety. Perceptually, a cup of coffee (dose of caffeine) lasts 3 to 4 hours. In reality, the blood level of caffeine is reduced 50% in a little less than 5 hours in most of the population, but it may be metabolized more slowly for people who have higher sensitivity to the effects of caffeine - certain genetic groups, infants and those with high estrogen levels. These groups may take anywhere from 5 to 30 hours to reduce their blood level by 50%.
Background
Caffeine is most often extracted from the cherries of the coffee plant (the seeds are coffee beans), though it is present in other plants and can be produced synthetically. These plants use caffeine as a pesticide and as a competitive advantage to inhibit germination of competing seeds.
The industrial uses of caffeine consume the majority of the coffee crop. Caffeine recovered from the decaffeination process is used as an insecticide, made into caffeine tablets, used to boost the caffeine levels of soft drinks and to create "energy drinks".
Due to consumer health concerns, most decaffeination uses water as a solvent (the Swiss water process). The beans are soaked in water. The water is then pumped through a filter of activated charcoal (which removes the caffeine) and returned to the beans. The process may be repeated several times before the water is finally left with the beans and evaporated as the beans dry. The activated charcoal is further processed to concentrate and extract chemically pure caffeine.
The economics of caffeine
Only about 2% of the coffee beans harvested annually make their way into specialty coffees. Almost all coffee purchased in this category is "Fair Trade Certified" - meaning that the growers and harvesters are paid a fair wage, the product is produced on a sustainable level and the product promotes economic self-sufficiency. While this may create a price floor well above the average market price for coffee beans, it can be argued that the quality of beans in this category is well above the average bean. (you get what you pay for).
It takes 3 to 4 years for a coffee plant to be able to produce a significant harvest - 7 years before peak productivity. Global fluctuations in supply & demand result in periodic shortages and overstock. This results in a market price that is often detrimental to the farmer, as it is impossible to grow "just in time" beans. Some years the warehouses are overflowing - the farmer makes little or nothing and decides to grow something else. Other years the warehouses are empty and farmers make lots of money - motivating other farmers to plant coffee. A few years later that extra crop production starts filling the warehouses again and the cycle continues.
Most of the coffee beans produced globally are sold at market price, so growers are not particularly interested in the welfare of the workers. The higher quality beans make their way into the mass market blends - where price is the only real consumer concern. The remaining beans are grown just for their caffeine content. Major soft drink manufacturers own huge plantations in developing nations for the sole purpose of extracting enough caffeine to supply the global demand for colas and energy drinks.
Don't forget: Tea is also part of the caffeine industry, but we'll be looking at tea another week.
Special thanks to Ahmed Riad and Simple Pleasures Coffee Roasting Co.