This week we visit Simple Pleasures Coffee Roasting Co. in San Francisco.
Let's begin by looking at green (unroasted) coffee beans. The beans are seeds in the fruit - they look like cherries on the tree. Several species of coffee trees are used to produce beans.
So why do coffees differ? Factors like location of the farm, altitude, climate, soil and even the people who care for the plants all make a difference. Variables such as the weather, harvesting, washing, drying, bagging, temperature, humidity, damp, storage and handling all play a part in the coffee you drink.
Coffee is classified by varietals - the source of a particular bean. Jamaica Blue Mountain is one of the most highly regarded, but production is VERY limited and prices are sky high. Commonly available varietals are: Kona, Java, Sumatra and Columbian.
Most coffee is sold as a blend. Only a few of the varietals are of a quality that allows them to stand alone. Jamaica Blue Mountain is so expensive that almost all coffee sold as "Blue Mountain Blend" contains less than 5% of the Jamaican bean. It is very common to choose elements in a blend for a particular local taste, economic realities or brewing process. Other blends include a House Blend (never the same in two different establishments) and an Expresso Blend designed to withstand the expresso brewing process.
Special thanks to Ahmed Riad and Simple Pleasures Coffee Roasting Co.



