Visiting Simple Pleasures Coffee Roasting Co. in San Francisco, we learn the some of fine points of coffee roasting and a few tips about blended coffees.

The longer the beans are roasted, the more intense the flavor. As we see from the photo above, the beans coming out of the roaster are dark and smoking. That means the beans are somewhere near an Espresso Roast - possibly even a French Roast. If we were to look closely at the beans, the surface would be shiny or oily. So the depth of color and indication of oils are indicators of the darker roasts. The carbonization (burnt taste) and roasting aromas overwhelm the inherent flavors of the coffee beans.
A light roast has far less of that burnt taste and is more suitable for signature beans like those from Java, Hawaii (Kona), Jamaica (Blue Mountain) and Kenya where we wish to savor the distinctive flavors.
There are four distinct stages of coffee roasting.
The lightest roast is "First Crack", where the beans heat enough for the water content to turn to steam and expand the size of the bean. This expansion makes a popping sound. The bean is still acidic. Mass market coffees are typically roasted to this stage. This is why grocery store brands extol the virtues of the arabica bean vs the robusta, "Columbian" coffee and blends with "Blue Mountain" or "Kona" - because what flavor there might be in the bean is the only flavor that is present. Coffee roasted to this stage has a longer shelf life.
After first crack, the beans begin to darken and develop a sweeter flavor as the acids are broken down by heat. This is the stage to which specialty roasters roast - because the body has a better balance of flavor, complexity and aroma. Shelf life is shorter than first crack coffees.
As the beans continue to heat, the volatile oils began to reach their boiling point and pop again. This is "Second Crack" The surfaces of the beans start to shine as the oils rise to the surface. Roasting aromas and flavors begin to predominate. The body becomes heavier. Roasts such as Viennese, Italian Espresso, High and Continental come from this stage. Shelf life is even shorter because the oils can turn rancid with time.
The final stage is called "Double Roast". The beans begin to smoke as the sugars carbonize. The outside of the bean becomes very oily. This is the French Roast. Flavor is intense, smokey, sweet with none of the inherent varietal flavors remaining. Shortest shelf life - so much oil on surface that interaction with oxygen will breakdown flavor very quickly.
As we look at the transformation of flavor through the levels of roasting, it becomes very apparent that the selection of beans by the operator must match the level of roast. Lighter roasts require flavorful beans, darker roasts require beans capable of developing flavor as they heat. Beans used in the darker roasts tend to be primarily robustas because whatever flavor is present in arabica beans will be burnt out.
Special thanks to Ahmed Riad and Simple Pleasures Coffee Roasting Co.

So why do coffees differ? Factors like location of the farm, altitude, climate, soil and even the people who care for the plants all make a difference. Variables such as the weather, harvesting, washing, drying, bagging, temperature, humidity, damp, storage and handling all play a part in the coffee you drink.
